Monday, June 28, 2021

7 predictions for B2B customer experience in a post-pandemic world

The line between the B2B and B2C customer experience is blurring, forever changed by the pandemic. Over the past year, the requirement to work from home has generated a shift in corporate behaviors, creating a less formal, more personal environment in which to do business. An intimacy and informality have emerged, with dogs barking, deliveries arriving and children pestering parents during video calls.

 B2B firms have realized that the organizations they’re selling to consist of real people – people who, perhaps, love cooking Indian food, enjoy cycling, like taking the dog for a walk and watching their children play football at the weekends. The more B2B organizations get to know their clients at a personal level, the better the relationship becomes and the greater the customer experience. With 80% respondents in a Salesforce study saying their experiences are as important as a company’s products and services, organizations must rethink the B2B customer experience if they are to continue to meet clients’ expectations in a relevant, thoughtful way.

At Pitney Bowes, the commitment to delivering a great customer experience is our North Star, guiding everything we do, but we’re still learning. Over the past year, we’ve adapted the service and the experience we deliver to our clients, to help meet their evolving needs. Here’s how we see the customer experience going forward:

1. Your clients will expect deeper levels of personalization

Just as we expect consumer brands to ‘know’ us and our preferences, the same is true with the B2B customer experience. B2B decision-makers want humanizing, personalized, helpful, and relevant experiences to reduce complexity and save them time. They want businesses to anticipate their requirements beyond the ‘You liked that, now try this’ algorithm. Achieving this isn’t a Holy Grail of customer experience: it’s about building relationships, enhanced by data, tools, and automation, combined with intelligence gathered from every interaction.

2. Self-service will remain popular

The ability to problem-solve quickly and efficiently using digital tools is a preference we’ve experienced within our own clients over the past year. We’ve seen a growing number of clients using our web self-service tools. Even with complex B2B products and services, the option to self-serve plays a key role in delivering a great B2B customer experience. The Salesforce study found 65% would prefer to help themselves through self-service for simple issues. But self-serve won’t just be for issues resolution: McKinsey found that 97% of B2B buyers claim they will make a purchase in an end-to-end, digital self-serve model, with the vast majority very comfortable spending $50K or more online.

3. Engagement through social channels will be high

The LinkedIn State of Sales Report 2020 reported that 75% of B2B buyers are significantly influenced by social media and 84% of senior executives use social media to support purchase decisions.  LinkedIn has reported record levels of engagement over the past year. Not only are social channels ideal for informing and engaging but crucially, they’re perfect for listening, delivering insight that can drive deeper levels of personalization within the customer experience.  

4. Clients will continue to value virtual face-to-face interactions for meetings

While virtual meetings are no replacement for a meeting ‘in person, they’re close.  Less formal than a face-to-face meeting in a traditional workplace environment, they can accelerate professional relationships and help to quickly build trust. Generally, it’s quicker to get a group of decision-makers together virtually than in person, and any questions or concerns can be addressed promptly. The McKinsey study found that 90% of B2B decision-makers expect the remote and digital model to remain. Three in four believe the new model is as effective or more so than before COVID-19. As we move forward, the B2B customer experience will comprise a hybrid of face-to-face and remote interactions.

5. Large events and summits will be augmented with digital events and personalized digital demos

When Mobile World Congress was postponed in February 2020 in the early stages of the pandemic, it represented a turning point as live annual events moved online. In-person B2B events are invaluable for brand presence, for networking, and product demos, and we look forward to them returning. However, for the near future, we see digital events and smaller in-person sessions augmented with client conversations tightly focused on solving specific business challenges. These conversations will be supplemented with personalized virtual product demos which help clients visualize how they will use products and services within their own businesses.  

6. Zero-touch will remain an important part of the B2B customer experience

We’ve all experienced new contactless processes in our personal lives –virtual GP consultations and digital forms completed during trips to the dentist and optician, for example. Many of these processes are highly efficient and will permanently replace manual processes, and the same is true for businesses. We’re likely to see more contactless processes emerging – contactless employee and visitor sign-in, for example, as well as booking of workspaces and meeting rooms. Contactless issue resolution will become an increasing part of the B2B customer experience. Businesses will use real-time data and analytics to make life easier for clients, to identify issues, and solve them remotely before the customer’s business is impacted. For example, our clients use a service called Auto Ink which comes with some of our products – it means that we’re alerted when clients’ ink supplies are running low in their meters, and we can ship ink to them before their business is impacted.

7. Clients will expect emotional intelligence

Every individual has experienced the pandemic in a different way, and it has become more important than ever to communicate and interact with sensitivity and empathy. 68% of businesses in the Salesforce survey expect brands to demonstrate empathy, but only 37% are experiencing this, while two-fifths of B2B marketers have adapted content or creative materials to become more emotional. Emotional intelligence has become one of the most critical skills during the past year and will continue to be a valued and influential part of the B2B customer experience.  

Just as our personal buying experiences influence where we choose to shop, the B2B customer experience has become highly influential in buying decisions. 56% of B2B buyers have said they would actually pay more for a better customer experience. Conversely, they wouldn’t buy from the same business again if their experience was below expectations. While none of us knows what our newly emerging, the post-pandemic world really looks like, it’s down to all B2B organizations to act responsively, to respond quickly, to add real value, and to make every engagement matter.  

Source:- https://www.b2bmarketing.net/en-gb/resources/blog/7-predictions-b2b-customer-experience-post-pandemic-world

Thursday, December 17, 2020

5 Lead Generation Strategies for Software Startups

Here's how startup software developers can easily and affordably cultivate leads.


As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With so much going on, finding the time to generate leads and nurture them can be difficult, and yet it’s imperative that you do so. Honestly, even established companies with dedicated sales and marketing teams and big budgets have trouble with leads. Fortunately, there are some actions you can take that have a low cost (or none at all), require little time, and produce some results.

DevPro Journal recently spoke with Nick D’Alessio, a Sr. Business Development Manager with Brother Mobile Solutions. D’Alessio has years of experience in creating sales and marketing programs that deliver results, and he shared some actionable advice to help you cultivate some leads.

1. Lean on your hardware partners

“Partnering with manufacturers and doing joint marketing activities such as website landing pages or contributing web content is a great way for ISVs to drive leads,” he says. “Manufacturers often have larger marketing budgets and other resources that can help expand an ISV’s reach in their respective industry segment. Manufacturers are eager to work with ISVs in this way because it is mutually beneficial. In many cases, this is at little to no cost to ISVs other than time coordinating and planning.”

2. Create case studies

“ISVs control the solution and have customers that are successfully deploying a given solution,” says D’Alessio. “Working with end-user customers and hardware manufacturers to create and evangelize the success story case study carries more weight than ANY other lead generation vehicle. Hardware manufacturers will usually contribute to costs associated with creating assets, whether it is a case study, brochures, or video testimonial.”

3. Let your partners do the nurturing

“One strategy that has worked very successfully for us is compensating the individual ISV directly for doing nothing more than emailing referrals directly to our outside sales reps,” he says. “Many ISVs do not want or cannot spend time dealing with the hardware complexities. They just want to sell their software. However, one easy technique is merely emailing hardware referrals to hardware partner companies and let them take it from there. Getting compensated for doing nothing more than sending an email is simple to do and takes very little time.”

4. Leverage social media relationships

“Actively participating in social media to make others aware of successful business solutions, and hardware partnerships is a great way to drive awareness and create leads,” he says. “Best of all it’s free. Keep it genuine and brief. Hardware manufacturers who may have a large following on social media are happy to re-tweet, like or repost such posts, enlarging the reach.”

5. Exhibit at trade shows on the cheap

“ISVs should seek to participate in the right trade shows for their respective industry,” he says. “Most trade shows are hardware vendor heavy, and light on ISVs, so many manufacturers will welcome ISVs participating in their booth, bringing a real solution alive. This draws customer prospects and provides great visibility of both hardware and software.” 

Source -https://www.devprojournal.com/software-development-trends/sales/5-lead-generation-strategies-for-software-startups/


 

Thursday, September 17, 2020

How to Leverage LinkedIn for Lead Generation and Sales.

LinkedIn can be a powerful sales tool. Here are four tips for taking advantage of the platform to grow your business. 

 



With 700 million users, LinkedIn provides a massive opportunity for businesses to increase sales leads and revenue. In this video, the creator and host of “The Startup Story” shares tips for leveraging LinkedIn to start conversations with cold contacts, namely:

Research, learning more about the contact you’re reaching out to from their profile as well as other social media accounts

Requesting to connect, adding a personal message using the information you’ve discovered in your research and suggesting next steps

Delivering on your promise to follow up, inviting your contact to a phone call and requesting their assistance (as opposed to selling)

Nurturing the relationship with engagement via the platform by liking, sharing and commenting on their posts, keeping your name top-of-mind for when they enter a buying cycle

Thursday, August 30, 2018

Market Research Report: Machine Vision System Market Expected to Reach $18...

Market Research Report: Machine Vision System Market Expected to Reach $18...: "Machine vision system is estimated to foster high growth during the forecast period owing to its heavy utilization in applicatio...

Machine Vision System Market Expected to Reach $18.7 Billion, Globally, by 2022


"Machine vision system is estimated to foster high growth during the forecast period owing to its heavy utilization in applications such as positioning, identification, verification, measurement, and flaw detection. Furthermore, there is a trend of incorporating artificial intelligence (AI) technology in commercial machine vision systems. AI-based analysis in machine vision offers exceptional flexibility of automation in industries"
Komal Sharma
Research Analyst, Semiconductor and Electronics



Machine Vision System Market, published by Allied Market Research, forecasts that the global market was valued at $10.6 billion in 2015 and is projected to reach $18.7 billion by 2022, growing at a CAGR of 8.7% during the forecast period 2016-2022 .Industrial segment held the highest share of the total market in 2015.

 Machine vision systemhave evolved rapidly to accelerate high performance for production line monitoring system and automated guidance of industrial robots. Continued evolution of CMOS image sensors and rise in demand for automation in industrial applications are the factors that drive the growth of the market. However, intensive training and education, an essential requirement to enable entry of machine vision in newer markets restrain the market growth.
Machine vision systems have penetration in a wide range of industries, such as industrial, healthcare, electronics, automotive, aerospace & defense, and many more. In 2015, industrial and electronics segments had more than 50% market share in the overall machine vision system market. The manufacturers of automated guided robots and vehicles incorporate advanced machine vision systems for applications such as positioning and identification to maintain a competitive advantage. From a growth perspective, Healthcare sector is expected to witness the highest growth, with a CAGR of around 12%, due to the increased investments by the market players for developing machine vision systems for applications, such as clinical diagnostics, in vitro diagnostics, and surgical lab automation, thus, enabling complex workflows.
Embedded system accounted for the highest share, i.e., 33.4%, of the overall machine vision system market size in 2015, owing to the constantly evolving machine vision software for image processing. Smart camera is expected to be the fastest growing component segment of the machine vision system industry, growing with a CAGR of 10.3%, owing to its incorporation in most of the upcoming machine vision systems.
In the system type segment, 1D measurement consumed the largest share followed by 2D measurement, while 3D measurement is expected to exhibit significant growth, with a CAGR of 13.2% during the forecast period. The growth of 3D measurement would be driven by the increase in demand of precision in production line monitoring and guidance.
Asia-Pacific held the highest machine vision system market share in 2015, generating more than half of the global market revenue. The region is anticipated to be the most potential investment area of machine vision system, with a high growth rate, exhibiting an increased demand due to rapid rise in sales of industrial robots and monitoring systems.


Key Findings of the Machine Vision System Market
  • Smart camera is expected to be the fastest growing component segment of the machine vision system industry, growing with a CAGR of 10.3% from 2016 - 2022
  • 3D measurement is expected to exhibit the highest CAGR of 13.2% during the forecast period
  • Flaw detection and verification applications are two of the fastest growing application segments in machine vision system market, together constituting more than half of the overall market revenue in 2015
  • Industrial segment contributed over 29.0% of the overall market in 2015, and is expected to grow with a CAGR of 6.9% during the forecast period
  • Europe is expected to be the fastest growing machine vision system market, and projected to grow at a CAGR of 11.8% during the forecast period
Several prominent players operating in the machine vision system market adopted partnership as one of their key growth strategies. Companies such as Cognex Corporation, Teledyne Technologies, Inc., Keyence Corporation, and National Instruments Corporation have introduced innovative and technologically advanced products to capture greater market share. Prominent companies profiled in the report include Texas Instruments, Inc., Basler AG, Baumer Optronic GmbH, Sick AG, Omron Corporation, Allied Vision Technologies GmbH, and others.

About Us

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact:
Shriram Dighe
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States
Toll Free: +1-800-792-5285
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1855550-5975
help@alliedmarketresearch.com
Web: https://www.alliedmarketresearch.com





North America Premise Cable Market Expected to Reach $248 Million, by 2022

quote


"currently, the increased emphasis on the Internet of Things (IoT) that promotes wireless connection is restraining the growth of North American premise cable market. However, the increase in demand for high speed connectivity devices and systems are expected to act as a supportive factor, thereby aiding the market to explore potential in the future".


Komal Sharma
Research Analyst at Allied Market Research,







North America Premise Cable Market Report, published by Allied Market Research, states that North American premise cable market accounted for $1,173 million in 2015, and is estimated to reach $2,004 million by 2022, growing at a CAGR of 7.9% from 2016 to 2022. The U.S. dominated the North American premise cable market in 2015, accounting for a share of over 73%.


Request a Sample Report Copy@ https://www.alliedmarketresearch.com/request-sample/2057



Premise cables are manufactured to meet the current Electronic Industry Association (EIA)/Telecommunications Industry Association (TIA) standards. Other standards for premise cables are given by American National Standards Institute (ANSI) and International Standard Organization (ISO). These standards are followed to deliver maximum product performance levels and proper design layout.

The ease of installation provided by the premise cable, the growth in the demand for data, and the improved cable technology are some of the factors fueling the demand for premise cables in North America. However, due to emerging concept of establishing wireless networks under the influence of Internet of Things (IoT) is substantially impacting the growth of wired network industry, thereby restarting the growth of premise cable market. The escalating demand of high speed connectivity devices and systems across applications, such as enterprise and IT, the premise cables are expected to provide lucrative opportunities to the market.

Based on cable type, the copper cables segment held the largest market share of 62% in 2015, and is anticipated to grow at a CAGR of 6.5% during the forecast period. The fiber-optic cable segment is projected to attain a value of $873 million by 2022, owing to rapidly gaining popularity of fiber-optic cables and demand for high-speed data transfer over long distances. Hence, it is expected to exhibit significant growth during the forecast period and attain a value of $873 million by 2022.

The industrial application accounted for the highest share of revenue in 2015, as it comprises all the small-and large industries that use Ethernet cables for connecting machineries and other automation purposes. The others segment, covered under the scope of the report presents itself as the lucrative market with highest CAGR from 2016 to 2022, owing to the emergence of real-time health monitoring and the need for establishing a robust transmission network in the institutional sector.

The North America premise cable market is analyzed based on its country level distribution across the U.S., Canada, and Mexico. The U.S. is the dominant region and is estimated to be the highest in terms of revenue till the end of the forecast period, with a high involvement in the oil & gas industry, Canada is the second highest revenue generating region followed by Mexico.




Key Findings of the Premise Cable Market:

  • In 2015, the copper cables generated the highest revenue, accounting for over 62% of the North American market.
  • The CAT7 segment in copper cables is expected to grow at the highest CAGR of 24.2% from 2016 to 2022, owing to the rise in application of such category cables globally.
  • Single-mode fiber optic cable held the highest market share of around 76% in 2015, while multi-mode fiber optic cable, is expected to grow at 15.1% by 2022.
  • The U.S. accounted for the highest revenue, and dominated the market, with holding over 70% of the market throughout the forecast period from 2016 to 2022.

The key players profiled in the report are Anixter Inc., Belden Inc., General Cable Technologies Corporation, Hitachi, Ltd., HellermannTyton, Nexans, Prysmian Group, Schneider Electric, Siemens AG, and The Siemon Company.


About Us

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.


We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.


Contact:

Shriram Dighe

5933 NE Win Sivers Drive

#205, Portland, OR 97220

United States

Toll Free: +1-800-792-5285

UK: +44-845-528-1300

Hong Kong: +852-301-84916

India (Pune): +91-20-66346060

Fax: +1855550-5975

help@alliedmarketresearch.com

Web: https://www.alliedmarketresearch.com






Fraud Detection & Prevention Market Expected to Reach $40,610 Million by 2023



"The fraud detection & prevention market in Asia-Pacific is projected to grow at a significant rate during the forecast period, owing to increase in fraud incidents in emerging economies such as India, China and Japan. Furthermore, upcoming new visualization tools and applications, in addition to customer analytics and predictive analytics, may further increase the demand for these solutions"
Akshay Jadhav 
Analyst, ICT Research at AMR.

Fraud Detection & Prevention Market by Solution, Services, Deployment Type, End User, and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2016-2023, the global fraud detection & prevention market was valued at $13,644 million in 2016, and is expected to reach $40,610 million by 2023, growing at a CAGR of 17% from 2017 to 2023. The banking, financial services & insurance (BFSI) and manufacturing sectors are expected to dominate the global market. North America was the leading contributor to the global revenue, whereas, Asia-Pacific is projected to be dominant region by 2023.


 Emergence of big data analytics across various industries, such as BFSI, retail, manufacturing, healthcare, real estate, and others, high demand for cloud services, and proliferation of mobile devices for payment are expected to drive the market growth. Mobile phones enable easy access to personally identifiable information such as email address, home address, and banking & stored payment information. However, high installation cost of deploying varied prevention solutions, including predictive analytics, big data analytics, customer analytics, and others, hinders this growth.

In 2016, BFSI accounted for maximum revenue share, owing to frequent incident of fraudulent activities, specifically in mobile transactions. For instance, in January 2018, HID Global collaborated with ThreatMark, a threat and fraud detection technology provider to develop new features to improve the ability of financial organizations to identify cyber threats such as malware, identity theft, and account takeover.
Rise in demand for advanced authentication provides numerous growth opportunities for market expansion in the government sector. In addition, the retail segment is projected to grow at a highest CAGR of 18.7%, owing to rise in incident of card-related frauds, transactions, and revenue loses. The authentication segment generated the highest revenue in 2015, as organizations largely invest on technologies that can protect data from security risks and malware attacks. The fraud analytics solution is expected to grow at the highest CAGR, as these solutions analyze various forms of data and then covert them to actionable insights. In addition, rise in adoption of advanced analytics techniques and competitive intelligence that involves tactful data collection & collation, analysis, and formation of meaningful insights that enables in making strategic business decisions supplements the fraud detection & prevention market growth.
In 2016, North America accounted for a major share in the global fraud detection & prevention market. However, Asia-Pacific is expected to dominate by 2023, owing to increase in rate of Internet penetration in India, China, Japan, Malaysia, and Singapore as organizations need to protect corporate and personal information from fraud attacks. Furthermore, the need to support secure enterprise mobility practices within organizations is expected to boost the demand for fraud detection & prevention solutions.


Key Findings of the Fraud Detection & Prevention Market:
  • In 2016, authentication dominated the overall fraud detection & prevention solutions segment, in terms of revenue, and is projected to grow at a CAGR of 16.4% during the forecast period.
  • Managed services is estimated to grow at the highest CAGR of 17.4 % during the forecast period
  • On-premises deployment type is anticipated to generate the highest revenue by 2023.
  • Small & medium enterprises (SMEs) is projected to grow at the highest CAGR of 17.8% during the forecast period.
  • The retail segment is expected to witness the highest growth rate of 18.7% during the forecast period.
  • In 2016, North America generated the highest revenue in the global market, while Asia-Pacific is expected to grow at a significant CAGR of 18.2%.
Prominent players, such as IBM Corporation, BAE Systems, SAP SE, Oracle Corporation, ACI Worldwide, and others, focus on product launch, acquisition, and partnership for expansion in the market. For instance, in 2016, IBM Corporation acquired IRIS Analytics, a privately held company specializing in real-time analytics to help combat fraud.

About Us
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact:
Shriram Dighe
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States
Toll Free: +1-800-792-5285
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1855550-5975
help@alliedmarketresearch.com
Web: https://www.alliedmarketresearch.com